Almost ten years ago a business consultant and speaker named Susan Friedmann wrote a book that has always stayed with me. Riches in Niches: How to Make it BIG in a Small Market was written for what she calls “Nichepreneurs.” You can be a generalist, or you can be a Nichepreneur, she says. A Nichepreneur specializes in a specific area.
You know you’re already a Nichepreneur if you’re the go-to person for your specialization. If you’re asked to speak at events about it. If you’re quoted. If your peers send their clients to you for your specialization.
Nichepreneurs (obviously) create niched courses. If you already do that, stop reading. This blog article isn’t for you. Go read something else!
If you’re not a nichepreneur, read on. My guess is that you might be a bit uncomfortable with this topic. You’re thinking, “Isn’t niching down dangerous? Won’t I be missing business if I do that?”