It’s a no-brainer. Your e-course is an e-book. Your e-book is an e-course.
But not exactly.
Sure, they have the same information, but your approach should be quite different. I’ve written a few books and many, many courses. Trust me, there is a difference!
Here, I’ll share with you two critical ways to differentiate your book from your course and then look at some reasons you’d want to do one of these 2 things first.
First, let’s talk about the purpose of each:
Your Book’s Purpose
Your books’ sole purpose is to enlighten (and maybe even entertain). You’re conveying a lot of information – you’re opening up minds – you’re raising questions. Often a book is the first step on a learning journey.
Your Course’s Purpose
On the other hand, your course’s sole purpose is be that learning journey. In other words, your course should actually cause learning to happen. And remember, true learning = change. In other words, if the learner isn’t changing something, they’re not really learning.
So, if the purpose of a book is to enlighten and the purpose of a course is to cause someone to change something, then, how does that influence your approach to each?