Marketing your course begins with a highly compelling, powerful title and description. And that, my friends, takes finesse.
It requires you to step out of your shoes as expert/consultant/coach and into the shoes of your target students. It’s a subtle, but powerful shift in the way you see your course topic and the way you write your copy.
If you want to truly understand this shift in perspective, I encourage you to read “Finding that Sweet Spot: How to Choose the Perfect Course Topic for your Clients.” It all, of course, comes back to choosing the right course topic.
The Sweet Spot piece is full of useful gems about how to be sensitive to what your client/audience/tribe feels they need – and not (necessarily) what you want to give them.
So much easier said than done.
Once you feel you’ve deeply understood your learner’s felt pain and what might be driving them to your course – and you’ve got the perfect course topic – read on.
The Formula for a Strong, Compelling Title
It’s always so nice to have a formula. I wish life were that simple but a good formula is at least a great starting place. The one I’ll share will help to make sure you’ve got the right elements for your title. Here goes: