We are MOTORING through this series on the questions you really should be asking yourself when you decide to embark on creating an online course.
(If you want to start from the beginning click here!)
If not, let’s just jump into the next 2 questions. Both are tech related and may just be the 2 most pressing questions you have…
Q12. What course platform will you use?
There are basically 4 types of course platforms you can choose from:
#1 – Drip Email
THE most basic course platform is really no platform at all. It’s your email marketing system. (You know, the system you run your email list from.)
Could be MailChimp. Could be ConvertKit (my fav). Could be even something that’s solely set up for drip campaigns, and yes, that would be Drip. Whatever it is that you’re already using, just set up a drip sequence with your course content in it.
Note that these systems work great for text. If you want video you’re going to have to host those somewhere else (e.g. Vimeo or Wistia). And likely you won’t be able to embed those videos in the email messages but will have to screenshot them and link out to your video hosting service.
I’m assuming you’re familiar with what I’m talking about here. If not, drop me a note with your questions or comments below and I’ll go into this more fully.
#2 – Self-hosted
For WordPress users:
If you want total control (within bounds of the design of the plug-ins you use) and a one-time, highly affordable cost, host your course on WordPress with the rest of your site . In this case, you or your developer, installs the software and tinkers with it until it looks and acts like you want.
It’s common for people to have to patch several plug-ins together in this option. So, for example, you might need to have a separate e-commerce site interacting with your course and you may be running your drip campaign outside of the course. You might also need to host your video somewhere else, like Amazon s3 (or Vimeo or Wistia like I mentioned earlier). [Read more…] about Prepare to Build: The Tech Questions to Ask When You Start Your eCourse (#4 in a Series)