When I ask soon-to-be course creators, What’s the point of your course? I typically hear things like, “I really want to find some good, new clients” and “I want to make money while I sleep.” These are the kinds of reasons that often motivate an entrepreneur to go through all the hassle to create an online course.
There’s definitely a place for thinking through those kinds of course goals. I characterize them as business goals and I’ll go more into this in a future post. But for now, let’s suspend thinking about your business goals – just for the time being. In this post let’s just focus on the point of your course for the people who will buy it and take it.
It’s helpful, to think of these kinds of course goals as your…. wait for it…..
* Student Learning Goals *
Oh no? One more thing, really? What the heck are they?
Student Learning Goals are what your students will be able to do differently or better
after they complete your course.
It’s how your course is really going to make a difference to them.
You know this. You’ve got this. You may just not have sat down and articulated it because you feel you’ve got the gist of it, and isn’t that enough? Well listen. If you can stop and force yourself to hammer out a really good, really clear learning goal (or 2 or 3) it’s going to be worth every minute of your time. Promise.