By the time Elizabeth contacted me to help her create an e-course she had decided she was not out to make a regular here’s-how-you-use-social-media e-course. And she sure didn’t have a typical business goal for building her e-course (like “To build a sales funnel” or “To bring in money while I’m on vacation” – that kind of thing).
What Elizabeth wanted to do first and foremost was to make her clients happier. She was convinced that happier clients would lead to more success in their business and she was all about being a catalyst for that.
It just so happens that I’ve read a ton about positivity and happiness. It’s like a hobby of mine. So I was pretty well equipped to help Elizabeth out.
But what I wish I had read (and hadn’t at the time) was a book by Happiness consultant, Shawn Achor, called The Happiness Advantage:The Seven Principles of Positive Psychology that Fuel Success & Performance at Work.
Shawn Achor shares the same premise as Elizabeth – that happiness leads to more productivity and more success. In his book he lays out seven principles, and incorporates many tips and techniques that I’ll apply here to the design of your e-course.
So thanks to having just read Achor’s book, I can now give you the advice I wish I could have given to Elizabeth!
What’s next are some concrete techniques and approaches you can implement immediately. But first I’ll start with an intriguing concept that is at the heart of this idea that you can influence other people’s happiness. It’s called “emotional contagion”.