Hey, you’re on part ONE of a whole series of blog posts I’ll be posting in the next couple of months!
This is for those who just don’t know what you don’t know. Say what?! In other words, if you don’t even know the questions to ask yourself when you’re creating your e-course and planning your launch, this is for you!
Let’s dive into the first part — before you’ve even started… When you’re planning out your course.
Q1. What does “e-course success” look like to you?
Think about it for your business first. What does success with your e-course look like for your business?
- Does it mean you’re consistently filling your client pipeline?
- Does it mean you can offer your lower price-point clients something other than your pricy 1:1 service?
- Does it mean you have a core, evergreen product that allows you to make money while you’re playing with your kids or relaxing on the deck?
Capture your answer to this. As you work through your course and plan your launch, dig this out and make sure what you’re doing is still moving you towards your vision of a successful course.
Q2. What does your tribe want to learn from you most? What are they absolutely clamoring for?
Not sure about that? If you’ve got a responsive following, ask them on social media and via an email blast. Pick up the phone and talk to a few in person. Look back at your page analytics to see what topics get the most traffic on your blog. If you’re a webinar kind of person, what have been your most popular topics?
Now if you want to systematically address this question (and you should! This is THE most important question I’ve got for you today!!), take a look at this post about finding the perfect course topic where I break down the process for you.
Q3. Given this hot, hot topic, at what level are your target students?
Are they basically newbies on your topic? Or are they coming at this with some basic knowledge or background? Would you characterize them as being pretty savvy?
If it’s not obvious to you why this kind of information will inform the design decisions you’ll be making, take a look at this post on the things you want to find out about your students early on in the process.
Q4. What do you want your students to be able to do differently after taking your course?
Now that you’ve thought about what success looks like from your perspective (Q3, above), think about it from your student’s perspective. What would “success” look like for them if they invested and completed your e-course? What would they be able to differently? What kind of outcomes would they get?
If you’re a little shaky on this one, read this post that dives into student learning goals (what they are, why they’re useful to have and how to do them). They don’t take long to create and once you do, they’re terrific copy that you’ll use and reuse throughout your launch.
Q5. What do they need to know to do these things?
Now that you know what you want them to be able to do differently, reverse engineer that. What do they need to know in order to do x, y, or z differently?
Careful here! It’s easy to go crazzzzyyy! If you’re concerned about cramming too much in, take a look at this post on avoiding overloading your course with so much content your students stop learning.
Once you know what they really need to know (and not what’s just “nice” for them to know), you have your key points that you’ll use throughout your course.
Q6. What are those 3-5 key takeaways you want your students to get out of your course?
One might include a new belief about you or your topic. (e.g. “Facebook ads have unlimited potential to explode my business if I execute them properly.”)
Or, it could be a mindset shift. (e.g. “I am deserving of a wonderful, loving relationship.”)
Or, a paradigm shift (e.g. “Calories don’t matter as much as the types of foods I eat.”)
What are your key takeaways?
You now have the 6 questions you need to answer when you’re strategizing your course!
But… there’s more!
More questions, that is!!
As I said, this is the first in a series of 5 blog posts. Up next? Tackling some of the nuts and boltsy type stuff. For those of you eager to find out more about the tech side of things, I cover some of that, too.
And if you just want a list of all the questions (no explanation, but at least the questions!) get the handout:
Best of luck to you!!