I don’t think anyone would question that creating an ecourse is a pretty major endeavor for most solopreneurs. There are so many moving parts – technology, multiple pieces like handouts and worksheets and video and Facebook groups, marketing, sales, and on and on.
The content piece is just that – a piece. But for sure, it’s a major piece. So, let’s make sure that all the work you put into creating content gets recycled. And recycled some more.
So, let’s make sure that all the work you put into creating content gets recycled. And recycled some more.
But first, a few words on ethical recycling, assuming that you’re charging for your e-course. You’ll really want to give some thought to how much content you can give away and how much content you need to keep walled-off behind your course portal.
We face this same kind of ethical dilemma with a lot of our paid content so I’m assuming you’ve faced worked this question before….
If not, though, just be careful. A good ratio to use about 60/40. This means 60% of your course content should stay “premium.” In other words? Not recycled.
(I realize, though, that some folks insist on going even higher – like 75/25 – so just choose a ratio that feels comfortable.)
Anything less than 60/40 and you’re likely going to hear your course purchasers grumbling about why they bothered to pay for your course in the first place. Rightly so.
And.. that would be bad. So, don’t screw this up for yourself! Just stay true to your ratio, okay?
Let’s get into the next level down…
What Content Should You Share and Where?
To make this easier on yourself, pull out the outline or mind map you made when you first sketched out your ecourse. (You did that, right? Ohhh, I hope you did that!! :-))
Mark what content you feel you can share outside of the course and what content you want to keep fenced in. Remember that 60/40 ratio (or 75/25 or whatever- just be sure to stick to it!).
Next, you’ll want to match up the content with a recycling method.
There are SO MANY ways to re-share, repurpose, recycle!
Here’s a bunch to choose from:
- How to Guides
- Case studies
- Pinterest Boards
- Free Courses
- Opt-in freebies
- Tweets and Facebook Posts
- Guest Posts
Got any others?
So go back to your list of shareable content and map that content to an appropriate vehicle.
- A particularly technical piece of your ecourse content might map well to a step-by-step webinar.
- Higher level motivational content (to inspire your students to take the next step) might be recycled into a video or a blog.
- One of your course modules might translate well into a short ebook.
And if you actually scripted your course content way back when you created it, many of these things will be a cinch. Just a matter of cleaning up the script and putting it into a new format.
You’re also probably seeing how you would leverage that recycled content for your sales funnel into the course and for your future launches. This is powerful stuff! Reuse! Recycle! Yay!
So. Hopefully, this post got you thinking about you might repurpose your course content in multiple ways. This is how allll that work you put into creating your ecourse will pay off for you over and over in so many ways.
It’s worth it!