I want to spend months and months maybe even years creating my ecourse …. said no one
There’s already so much to do to keep business growing. Who has the luxury of working on an ecourse for months (and months and months)? If you’re reading this, I’m guessing it’s not you.
So what is the key to making sure your ecourse doesn’t take over your life and go on and on? The key is pretty straightforward, really. Don’t start from scratch. “But what do you mean? I haven’t even started it yet!” you say? And it’s true you haven’t sat down to actually write it and record it.
But creating an ecourse starts well before then.
When does creating an ecourse *really* start?
It probably started well before the idea of creating an ecourse was even a glimmer in your eye. It probably started when you were….
- Talking to a client and your most original, spot-on theory emerged from your mouth and it changed everything.
- Or it started after months – or years – of working with clients on the same problem and refining and refining your approach.
- Or it started with your recent opt-in guide that will likely end up being the basis for one of your ecourse modules.
- Or it started after you gave a talk to your networking group and they went ballistic with enthusiasm.
- Or started when you wrote that blog post that exploded with comments.
- Or it started over a series of your open Q&A calls when the challenges your clients were having fell into a pattern that you saw so crystal clearly and your solution was so exactly perfect to them that you knew you were on to something special.
Yes, those kinds of reasons are the reasons why you’ll get your course done quickly.
Now if you’re sitting there reading that list and thinking, hmmm, that stuff? That didn’t really happen to me. Well, sorry to say you’re likely looking at a far l-o-n-g-e-r design and development cycle.
But, there’s still hope! If you can motor through just these 3 things in the next few weeks, I’ll give you your Get Out of Jail Free card. Here goes:
What are the essential 3 things you need to have done before diving into your ecourse?
First of all, I’m assuming that you have already identified the perfect topic for you ecourse. If you need help with that, check out, “How to choose the perfect course topic for your clients”. I’m also assuming you’ve profiled out your ideal learner. If you need help with that, check out, “What you need to know about your audience before creating your ecourse.”
And now, you’re really, really going to set yourself up for success.
Now that you have your perfect topic and you’ve identified your ideal learner, take care of these things as soon as possible:
1- COACH IT! Find a client who has the problem your ecourse will address and coach them through your solution. Record the sessions if possible so you can study what you said, how you said it, and in what order. Take note of your client’s points of confusion and their questions. Create some quick-and-dirty worksheets and have them fill those out during the process so you can see what works and what doesn’t. Refine your approach and then go through the whole rigamarole on someone else. Again, record the session and take copious notes. Then make further adjustments. Rinse and repeat if you are driven to do so.
2- WRITE IT! Write a series of blog articles about your ecourse topic. Focus on the areas that aren’t entirely clear to you. Work through the kinks. Note the comments and buzz. What is your audience saying about the content? What are their questions, and what just doesn’t make sense to them?
Okay, good. So far you’ve refined your content both with live clients and through your blog and social media interactions. At this point you should have a rough organizational scheme for your content. You should know what seems like the essential content, what is intermediary and what is advanced. And you should have a clear sense of your target students. If not, go back up to #1 and start over. But if so, now it’s time for #3:
3- PILOT IT! Find an eager, friendly audience to pilot your course content with as a live face-to-face workshop or a webinar. This could be members of your mastermind and some of their friends. This could be friends or family and their network. This could be people in your co-working space. Whatever makes sense. Just keep in mind that these pilot students should be as close to your actual target students as possible. If hosting a webinar is too stressful, then host a face-to-face event. Just don’t make the event a big deal. Pull it off as effortlessly as possible. The idea is to test your content and your teaching methods, not stress you out about event details. If you can get a colleague or assistant to come and record this, the better. Then when you play it back you can pull it apart (as you did in #1 and #2 above and take the best and learn your lessons).
Now You’re Ready!
You’ve done your prep –
You’ve tested your ecourse content out with your clients, in your blog, and by teaching a workshop or webinar. And..
You’ve tested your approach to teaching that content with your clients and pilot students.
You should be ready to dive head-long into creating your ecourse. If it would be helpful to see the entire map of the ecourse creation process laid out in front of you, download The eCourse Creation Roadmap. It’s free to help you keep on track throughout the process. In it I lay out exactly what is it you’ll need to consider and what exact action steps I recommend you take as you create your ecourse. These are the same kinds of things I coach my clients through in our one-on-ones. You won’t have to worry you’ll miss a thing.
Just click here to download your eCourse Creation Roadmap.
Also, I’ll point you to 2 other blog posts to check out if you’re just getting started and could use some more guidance:
- Finding that Sweet Spot: How to choose the perfect course topic for your clients (Part 1 of 3)
- What you need to know about your audience before creating your ecourse (Part 2 of 3)
All my best! Good luck to you!!
p.s. You can get the entire “Getting Started” series in a 46-minute webinar. Check it out!
p.p.s. If you have any questions feel free to book me in on a quick call